For florists · KamraiDee
See what each bouquet costs, stem by stem.
Add roses by the bunch, greenery, wrap and ribbon. KamraiDee shows what each bouquet costs, stem by stem. Then you can set your price.
Joining costs nothing. There is no waitlist.
Categories
What do you sell?
Bouquets
Event flowers
Potted plants
Why it helps
Set a price that pays for your work.
Cost per stem.
Enter the bunch price you paid and the stems in it. KamraiDee shows what one stem costs.
Every design has its own cost.
List what goes into a bouquet once, and see what it costs.
Price from margin.
Margin is the share of the price you keep after the true cost. Choose your margin, then set the price.
Know your price before they ask.
See the cost before a customer asks for a price.
What you track
What one bouquet really costs, counted stem by stem
What you buy
Stems by the bunch, wrap by the roll, ribbon and foam, at what you paid, shipping included.
Bouquet recipes
Which stems and wrap go into each design, so you see the cost of one bouquet.
Waste
Stems that wilt before they sell, logged in baht at what each stem cost you. They come off your profit.
Orders on the calendar
Every bouquet order on its day, with the customer.
Example: a bouquet of 12 roses (made-up numbers)
That is a price you can explain to any customer
One bouquet of 12 roses
- 12 roses at ฿20 a stem฿240
- Greenery฿40
- Wrap and ribbon฿30
- True cost฿310
Roses cost ฿1,000 for 50, so one stem is ฿20. Twelve roses are ฿240. Add ฿40 of greenery and ฿30 of wrap and ribbon, and the bouquet costs ฿310. Sell it at ฿650 and you keep ฿340, a margin of about 52%. That is a price you can explain to any customer.
Adding 50% to the cost does not mean you keep 50%
How to price a bouquet: margin, not markup
Margin is the share of the price you keep after the true cost.
Markup adds a share of the cost on top. Margin is the share of the sell price you keep, and KamraiDee prices from margin. With made-up numbers, doubling a ฿310 cost to ฿620 is a 100% markup, but it leaves a margin of 50%.
Doubling ฿310 to ฿620 is a 100% markup, but a 50% margin.
Free tools
Free calculators for florists, no signup
Free bouquet cost calculatorPack price plus shipping, how much you use, your time and how many it makes. The same maths as a KamraiDee recipe.
Cost per stem, shipping includedWhat one gram really costs, shipping included: (pack price + shipping) ÷ pack size.
Price a bouquet from marginChoose the margin you want and see the price to charge. Margin goes up to 90%.
Set a bouquet delivery feeDistance, fuel, your time and a little wear on the bike or car.
Scale one design up for an event orderChange how many it makes. Every ingredient changes with it.
Plan a graduation-day or market stallHow much to make, the stall fee, and how much you expect to sell.
They need no sign-up and save nothing.
From the blog
Related reading
Is your busy shop truly profitable?Understanding the true nature of sales vs profitability
Why 50% markup is not 50% profitYou bought something for 40 baht. You sold it for 60.
The thing you sell is not one recipePizza base and tomato sauce are recipes you reuse. Cost them once. The Hawaiian pulls them in.
You think you're making money. Are you?
Free to join. Same price for every shop type. See pricing
Joining costs nothing. There is no waitlist.
FAQ
Florist pricing questions, answered plainly
How do I calculate what one bouquet costs?
Divide what you paid for a bunch, shipping included, by the stems in it to get the cost per stem. Then add up the stems, greenery, wrap and ribbon in the design. With made-up numbers, roses at ฿1,000 for 50 are ฿20 a stem, so 12 roses (฿240), greenery (฿40) and wrap and ribbon (฿30) cost ฿310.
How do I set a bouquet price that makes a profit?
Start from the bouquet's true cost, then choose your margin, which is the share of the price you keep as profit. KamraiDee shows the price that leaves that margin. With made-up numbers, a bouquet that costs ฿310 and sells at ฿650 leaves ฿340, a margin of about 52%.
What is the difference between margin and markup for flowers?
Markup adds a share of the cost on top. Margin is the share of the sell price you keep, and KamraiDee prices from margin. With made-up numbers, doubling a ฿310 cost to ฿620 is a 100% markup, but it leaves a margin of 50%.
Is there a separate KamraiDee app for florists?
No. Florists get the same KamraiDee app as every other shop type, at the same price. Choosing florist changes the labels and sample items to stems, arrangements and bouquets.
Is KamraiDee free for florists?
Yes. It's free to join. Once you join, you get stock with shipping in the cost, bouquet recipes, products with their profit, packaging included, orders and a calendar. Customers pay you directly with your PromptPay QR. The shop page is in English and Thai. You also get the Waste tab, where wilted stems are logged in baht at what each stem cost you. See pricing
Can I see bouquet orders by delivery date?
Yes. In KamraiDee every bouquet order sits on the calendar on its due date, with the customer's name.
Can I price a new design without signing up?
Yes. KamraiDee's free calculators at kamraidee.com/tools, such as the cost calculator and price from margin, need no sign-up and save nothing.