Buy price is not true cost
You found it first. You talked the lot down. The hangtag says ฿80 and your brain files that as “cheap.”
KamraiDee
Blog
True cost, pricing and stock, for shops that make or find what they sell. Short posts.
Sales is not profit
A high sales total is not money kept. See a ฿199 x 30 example, then count true cost on one listing today.
Real cost of pad krapow with fried egg
Understanding the true cost in the plate
Is your busy shop truly profitable?
Understanding the true nature of sales vs profitability
Why 50% markup is not 50% profit
You bought something for 40 baht. You sold it for 60.
The thing you sell is not one recipe
Pizza base and tomato sauce are recipes you reuse. Cost them once. The Hawaiian pulls them in.
Shipping is food cost
A sack of flour plus ฿50 delivery is not the sack price. Landed cost is pack + shipping.